Values & Culture

  • We strive for safety excellence – practice safety within the workplace, our homes, and at play.
  • Listen, and listen more, to better understand – you get excited about opportunities to help others.
  • Own customers’ challenges to deliver unique solutions – you recognize that it’s our privilege to serve customers because without “them,” there is no “us.”
  • Focus on what is “important” as opposed to “urgent” – you focus on the big picture rather than getting lost in the details.
  • Express thanks to those who help us constantly improve – you recognize and embrace constructive criticism.
  • We strive for safety excellence – practice safety within the workplace, our homes, and at play.
  • No compromise on safety – make safety a thought, an action, a cornerstone belief in everything you do.
  • Live safely for yourself, your team, and your family – you work together to ensure safety for all.
  • Learn and improve from past experiences – lessons learned fuel our future successes.
  • We create a great workplace by filling it with spectacular people – set expectations high, have fun, and celebrate our successes.
  • Succeed through professional and personal growth – take ownership of your own success.
  • Always be a Rokstad ambassador – take pride in opportunities to share your beliefs, learnings, strengths, and ideas.
  • Respect the unique contribution that every employee brings to the table – be open to learning and growing from employees who move Rokstad forward and help you achieve more.
  • Place importance on effectiveness rather than effort – work smarter by being conscious of your current levels of productivity, health, and happiness
  • We take pride in what we do – how we show up is important.
  • Be part of the solution – you problem solve rather than complain, gossip, or cut others down.
  • Know when to lead, know when to follow – check your ego at the door.
  • Pursue improvement … relentlessly – you make continual changes to grow.
  • Strive to achieve the best results – you  have higher expectations of yourself than Rokstad has of you.
  • Embrace change – you understand that markets change, competition changes, and technology changes.
  • We stand among the very best – doing it right makes our reputation even stronger.
  • Act in Rokstad’s best interest – as though you are an owner.
  • Say what you mean, mean what you say – one dishonest action can ruin a lifetime of goodwill.
  • Demonstrate trust in order to gain trust – an honest day’s work for an honest day’s pay.
  • Lead by example – you recognize that your actions are always being observed, and actions speak louder than words.
  • Seek first to understand before seeking to be understood – you avoid drawing ill-informed conclusions or assumptions.
  • We respect our position in the broader community – act in accordance with our culture and values.
  • Build and support the communities where we work and live – make the world cleaner, safer, and more interesting.
  • Care for and respect our environment – promote environmentally sound practices throughout every aspect of our business.
  • Create a culture of inclusion built on trust, respect, and dignity for all – build teams that capitalize on the diverse talents of all employees. 
  • Explore opportunities to grow and develop positive relationships with First Nations – create mutually beneficial partnerships.

Experience Our Values

And learn more about what we stand for.